Tag Archives: kit kat

KitKat: Take a Break with the World’s First Massaging Billboard

KitKat launched an awesome out of home advertising campaign in Colombia that aligns really well with their tagline “Take a Break”.  The company setup billboards that invited people to take a break by leaning on them for a massage.

In addition to the the natural foot traffic at the transit shelters where they installed their billboards, KitKat also leveraged Twitter to generate awareness and engagement: People tweeting with keywords that showed they were stressed or needed a break were replied to with the location of their massaging billboards.

Overall it’s an elegant way to engage the public while giving people a tangible benefit for interacting with the brand.

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