McDonald’s Australia recently launched an aggressive user generated content play, putting their fans in the directors chair to create a crowd sourced short-film about fries! The community gets to direct key elements of the story arc which McDonald’s then goes out and films. The series will culminate in a mini-blockbuster which may be the world’s largest crowd-directed short-film.
New episodes in the series are released every few days. Details and episodes so far can be seen at : https://www.facebook.com/McDonaldsAU
McDonald’s is always great at branding: Whenever my 3 year olds sees the Golden Arches she screams “M is for French Fries”.