Category Archives: digital marketing

McDonald’s Australia – User Generated Film

 

McDonald’s Australia recently launched  an aggressive user generated content play, putting their fans in the directors chair to create a crowd sourced short-film about fries!  The community gets to  direct key elements of the story arc which McDonald’s then goes out and films. The series will culminate in a mini-blockbuster which may be the world’s largest crowd-directed short-film

New episodes in the series are released every few days. Details and episodes so far can be seen at :  https://www.facebook.com/McDonaldsAU

McDonald’s is always great at branding:  Whenever my 3 year olds sees the Golden Arches she screams “M is for French Fries”.

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KitKat: Take a Break with the World’s First Massaging Billboard

KitKat launched an awesome out of home advertising campaign in Colombia that aligns really well with their tagline “Take a Break”.  The company setup billboards that invited people to take a break by leaning on them for a massage.

In addition to the the natural foot traffic at the transit shelters where they installed their billboards, KitKat also leveraged Twitter to generate awareness and engagement: People tweeting with keywords that showed they were stressed or needed a break were replied to with the location of their massaging billboards.

Overall it’s an elegant way to engage the public while giving people a tangible benefit for interacting with the brand.

Target’s Haunted House – 360° Degree Video

Target may have failed in Canada but they are putting their creative hats on down south in the US for Halloween.  Their “Epic 360° Halloween Adventure” powered by YouTube allows users to navigate the rooms of a haunted mansion in an immersive manner.  The rooms of the haunted house are decorated with items that are available at Target.

Users can explore the rooms as 360° video on mobile, tablet and desktop and can stop to shop for the items in the room at the click of a button.

Having a Mobile Site Just Became Critical for SEO on Google

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With Google’s latest algorithm updates, it is becoming  essential for businesses to have mobile websites. This is something that is necessary if you want to be able to reach as large an audience as possible. More and more people are using mobile devices to access information. Google has responded to this situation by making it easier for search engine users to locate web pages that are mobile friendly.

Google has recently announced that, starting April 21, 2015, it will be making mobile-friendliness a more important ranking signal. This will apply to mobile searches globally and in all languages.

This means that website owners who are seeking to maintain a good ranking will have to make sure their site is optimized for mobile devices. Google provides a Mobile-Friendly Test to make it easy to test this. The search engine also provides Mobile Usability Reports, which can be found under Webmaster Tools in Google Analytics.

Another major shift on April 21 has to do with Google implementing app indexing. This means that information from indexed apps will become increasingly prominent in search results. This reflects the fast growing popularity of mobile apps. Webmasters who create apps for their users should therefore learn as much as possible about app indexing. This will make information about apps available to search engine users.

What does this mean for your business?  If you already have a mobile friendly or responsive site you may move up in the rankings. If you do not have a mobile site you may be in trouble.  For example,  a dealership that may currently rank well for a keyword phrase like “used cars toronto” may find their traffic plummeting as they drop from the  first and second page search results and are replaced by competitors who have a mobile site. April 21 is still 6 weeks away so there is still time to connect with your developer and fast track getting a mobile version of your site up and running.

Top 10 Must-Read Marketing Blogs

10 Blogs to Accelerate your Digital Learning

People who are getting into  marketing often ask me which  blogs I follow to stay current with digital trends. Below are the top 10 blogs I recommend marketers, PR specialists and small business owners follow to be in the know:

1. Digital Marketer (http://digitalmarketer.com/category/dmblog/) – This blog covers everything on digital marketing such as search engines, social media, mobile, and ecommerce. Tips on improving website traffic and conversion rates are also covered.

2. B2B Marketing Insider (http://www.b2bmarketinginsider.com/) – Michael Brenner authors this blog. He discusses the latest news and trends of content marketing, social media, demand generation, and strategies for business-to-business marketers.

3. Marketo (http://blog.marketo.com/) – The Marketo blog discusses the latest trends and best practices in business-to-business marketing.

4. Web Pro News (http://www.webpronews.com/) – This blog provides the latest news in ecommerce, business, social media, search, and technology.

5. Get Elastic (http://www.getelastic.com/) – Get Elastic is an ecommerce blog covering best practices, digital relationships, multichannel marketing, social media, mobile, and search.

6. Daily Blog Tips (http://www.dailyblogtips.com/) – This blog offers valuable tips about successful blogging such as promotion, monetization, SEO, social media, and writing. Daily Blog Tips also talks about Internet marketing and strategies.

7. The Copybot (http://thecopybot.com/) – Demian Farnworth of Copyblogger provides advice on copywriting for the Internet.

8. Get Response (http://blog.getresponse.com/) – Get Response is an email marketing provider. This blog offers advice and tips on using email marketing successfully.

9. Danny Brown (http://dannybrown.me/blog/) – Danny Brown is a well-known blogger and marketer who has won many awards. This marketing blog offers useful information about many types of marketing, including social media marketing.

10. 60 Second Marketer (http://60secondmarketer.com/blog/) – Jamie Turner, the founder of this blog and its online community, is also the co-author of “How to Make Money with Social Media.” The blog offer many tutorials and tips about digital marketing.