McDonald’s Australia – User Generated Film


McDonald’s Australia recently launched  an aggressive user generated content play, putting their fans in the directors chair to create a crowd sourced short-film about fries!  The community gets to  direct key elements of the story arc which McDonald’s then goes out and films. The series will culminate in a mini-blockbuster which may be the world’s largest crowd-directed short-film

New episodes in the series are released every few days. Details and episodes so far can be seen at :

McDonald’s is always great at branding:  Whenever my 3 year olds sees the Golden Arches she screams “M is for French Fries”.


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