KitKat: Take a Break with the World’s First Massaging Billboard

KitKat launched an awesome out of home advertising campaign in Colombia that aligns really well with their tagline “Take a Break”.  The company setup billboards that invited people to take a break by leaning on them for a massage.

In addition to the the natural foot traffic at the transit shelters where they installed their billboards, KitKat also leveraged Twitter to generate awareness and engagement: People tweeting with keywords that showed they were stressed or needed a break were replied to with the location of their massaging billboards.

Overall it’s an elegant way to engage the public while giving people a tangible benefit for interacting with the brand.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s