I was blown away by this video of a custom retail window installation where people passing by are detected by motion sensors and their movements control a digital character within the display. A totally different and innovative way of owning foot traffic eyeballs!
The installation was developed by students of the Hyper Island digital school for WeSC clothing.
Digital signage has come such a long way from when I used to work on out of home digital signage in 2007-2008. Pretty soon I expect we’ll see a lot more interactivity with the crowd, whether it be with Kinect like sensors, creative changes based on text message voting or even triggers like weather. A consumer that actually interacts and spends time with your brand advertising is going to remember it a lot more than when they pass by undifferentiated creative in a sea of out of home advertising.